How to market your CDs and vinyl at Shows

Probably the most significant inquiries you and your band should make are:

How to sell CDs and vinyl at gigs.

Even though it might seem difficult, there is a mechanism that we developed and tested that allows you to sell your music while performing without seeming overly “salesy.”

Let’s start by acknowledging that you physically produced your music in the form of CDs or vinyl in order to distribute it to your audience. the center group, the old fans, and the new fans.

However, you need a method of, well, selling them in order to distribute them to the general public.

Many people complain that selling is dishonest, etc. Listen, you need to change your frame of mind.

People are avid buyers. When we purchase items we enjoy, our adrenaline rushes.

However, we detest being marketed to.

Delivering a product (CDs and vinyl) that your audience will adore and purchase is therefore your purpose as a show business person (yes, you offer the show and you get paid for it – business).

I’m done now.

Your music must be excellent. It must strike a chord with your audience. If not, you won’t have any fans at all.

I’ll walk you through our three-step formula, which when used, can attract lots of new followers, keep the ones you already have, and help you make a well-deserved profit.

Let’s state the obvious: During the performance, your merch stand must be set up. Every artist must have this.

 

You know what people do when they enter a venue immediately following the purchase of their first drink? To locate the merchandise table, they search the area.

We adore merch. We adore receiving items that will serve as a reminder of the memorable day we had. Purchasing a tangible item is one method to preserve that moment. even after the gig, keep it going.

Get your merchandise table ready and don’t steal anyone’s memory of this moment.
Alrighty. So, when you do your gig, you should follow these three steps.

1. WARM

Once you’ve said your introduction, such as “hello” and “thank you for coming over,” announce in ONE SENTENCE that your album or ep is available for purchase at the merch table.

I’m done now. You’re going to bring it up for the first time now.

Continue with your set after that.

2. STORY

Before you begin to play your song, discuss the tale behind it around the midpoint of your set list. Describe how you and your band came to write it, your inspiration, and any challenges you faced during recording.

Choose the song with the most interesting or heartwarming story. Choose a song that has a narrative tied to it, and then tell your audience the narrative.

We’re all avid readers. We are story-hungry. And when you’ve finished telling the tale, add that this song is on the CD or EP you just put out and that it’s available for purchase at the merchandise stand.

What are we doing here, do you see? We narrate the tale. By leveraging the tale, we connect. For everyone who purchases the CD or vinyl, we create a desire to be able to reflect back on this tale.

Fans will adore it if you put your heart into it.

3. SHOW

The last move is at the conclusion of your last song. Thank everyone for coming up and keep one of the instruments playing in the background (guitars typically work well). Get out your CD or vinyl, show it to them, and let them know where they can purchase a copy (merch table) after telling them how much you loved performing your songs for them and that the songs you’ve performed are from this album/EP.

If they appreciated your performance today, you can tell them how much the CD or vinyl means to you.

Showing them the tangible format at this point is crucial.

They connect with them through the story since you “warmed” them by mentioning the release at the beginning, and now you have sparked an interest in them purchasing your work.

HELPFUL STORY AND SHOW

Please discuss this system with your band mates, management, or close friends if you’re not confident about implementing it. You’ll be surprised by how many of them will concur, and this will relieve a lot of your stress.

You can encourage your fans to purchase your songs in this way. This is how a fan base is created. You receive payment for your music in this way.

I hope this was useful.

Please feel free to ask me any questions you may have.
Always up for a talk. atlantadisc@gmail.com