If you’re an artist, you need to be fully aware of how much the influence social media can have on promoting your music. If you do nothing else to promote your music, you must take this one important strategic step: find some social media websites that will allow you to promote and share your music. Then inspire your fans to share your music while attracting other listeners. This move will grow your fan base fast and wide. The sites listed below should be considered and used whenever possible.
- WhatsApp is an excellent choice because if you were sending out emails with only a 20% open rate, it’s a far better option with a whopping 98% open rate. Plus, you’ll never have to worry about your messages costing you anything. More than 2 billion people actively use WhatsApp monthly.
- Instagram has the largest audience under 35, with 1.16 billion monthly users. It’s number six among the most used social media platforms in the world and the 10th most visited website. As a content creator, on Instagram, if you only have 10,000 followers, you could earn as much as $88 per post; 100,000 followers, $200 per post; and one million followers, $678 per post.
- TikTok is far more popular with users under the age of 20 than even Facebook, the number one social media site. So, if that’s who makes up your audience, consider marketing like mad on TikTok.
- Facebook isn’t going to be your number one site for music promotion, but one video on this platform that catches on will get a phenomenal amount of play.
- Snapchat’s largest demographic is 13-year-olds. That’s 50%+ of their users. So, consider how that fits into your marketing plan, and if it works, try it.
- ReverbNation is a social media site that’s great for networking among other musicians and getting noticed in the industry as a newbie. You may or may not grow your fan base much from this site.
- Twitter and Facebook fall into the same category. They are huge, so they must be utilized just because they reach so many people. With 145 million daily visitors, Twitter will get your name out there. To make it work to your advantage though, you must engage your followers, tweet, and retweet.
- Pinterest is visual and has a principally female audience. If you’re going to venture into this space as a female artist, or someone with a strong feminine appeal, you may flourish. More men are drifting in, so that may soon change.
- Drooble is another networking social media site you may want to check out, but you will not grow your consumer fan base here. You may pick up some great industry tips, leads, and find other music professionals of the same mind.
After you have exhausted all these social media options, try these promotional steps also.
- Develop a Hashtag for your music. Post it and if you own it, others who use it with provide you with user-generated content every time it’s used.
- Make sure your social network is constantly updated to always leave your fans with a good impression.
- Share content, user-generated and third-party with your fan-based community. Your brand will grow from these steps and your name will easily be on every tongue that listens to your genre of music.